|About the Book|
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from todays best catalogs, How to Create Successful Catalogs lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. Youll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakesFill your catalog with sales appeal that draws in new customers--and keeps themCreate copy that makes your customers want to buy--and accurately and appealingly describes your productsTake advantage of cost-effective new techniques that are transforming the way catalog art is produced and printedCommunicate easily with printers and production personnel with the comprehensive glossary of industry termsWith catalog expert Maxwell Sroge as your guide, youll produce appealing and successful catalogs your customers will order from again and again!